Today the affiliation to a large group is an asset

Reform of reading, renovation of the learning of foreign languages, decrease of appropriations allocated to the purchase of textbooks: School Publishers address the re-entry with caution. Marie-Noëlle Audigier, Director General of Hatier and President of the association, whether book, which brings together the main actors in the market, is a State of the market.

How is this school in the School Edition

The profession is a little concerned. Some colleges will not have sufficient means to pace of the reforms of the programs, in languages including. According to certain trade unions, National Education the appropriation for the purchase of books have dropped 20 to 25. For school publishers, this represented a potential market of 3.2 million students, either in terms of sales of 40-45 million euros.

Has the reform of the read methods forced you to changes in your textbook

Absolutely not. Technically, we didn't have the time, because the reform has been decided in January. In reality, there was a misunderstanding between the Minister of National Education and publishers. It is fifteen years that none of us offers more comprehensive method.

Editis and Hachette Livre that sharing two-thirds of sales, is the market not frozen

It is true that the players were more twenty years ago. Today, the affiliation to a large group is an asset. The entry key is the financial strength. You must have the means to send a specimen of each new free of charge to teachers. However, this account in tens of thousands: 35,000 at the College, for example, which represents a cost of 100,000 to 150,000 euros for Hatier. So a title reaches a standstill, it must sell as many books are given. The school market is stagnant, but he remains in principle more profitable than that of general literature. On the other hand, the profitability of the after school is twice lower and, also, the sales progress more.

The new involvement of local communities has implications for publishers

Communities purchase but are not prescribers. These are teachers who decide, and it is they that must be convinced. Simply, we observe high school a prolongation of the lifespan of the manuals.

How do you convince teachers

It is a delicate exercise, because they are not loyal to a brand. Hatier, for example, has become an essential reference for teachers of French in high school, but not in mathematics.

A manual, it is a very special Alchemy: a toolkit for teachers and a trace courses for young people. It is for this reason we choose more teachers and non-academics as authors.

Digital start to impose himself on the school

No, there is virtually no market. Are local funding and to publishers, this is an expenditure of research and development. However, the growth of the school support organizations has forced our publishing house to respond: we are launching our site of academic support for college students, in French and mathematics online.

Do you think that, in the term, the manual will be threatened by digital

I do a moment. For me, the book will be always unique. But everyone in the profession may not share this view.