One year after its launch the Google system won 3

The Internet bruissait rumors for weeks on the launch of a Google Phone... It's now official: the invitations have been sent to journalists and is today at the headquarters of the firm in Mountain View in Silicon Valley, the patron of Google, Eric Schmidt, expected to unveil the Nexus One: namely, the first "smartphone" entirely designed by the engineers of the California group. The manufacture of this "smart" phone, which aims to compete with the Apple iPhone, has been entrusted to an external partner, the Taiwanese HTC.

Conquest of the mobile world

Until now, the leaders of Google had limited their offensive in the mobile to the development of an operating system for mobile phones, called "Android". Based on free software and free Android was adopted by many manufacturers, such as HTC, precisely, but also Motorola or Sony Ericsson. One year after its launch, the Google system won 3.5 of the buyers of "smartphones" in the world, according to Canalys figures for the third quarter of 2009. Until now, the objective of Google was to counter the enemy always, Microsoft and its operating system, Windows Mobile. It is on track, because, since that Android is marketed, the market share of "smart phones" equipped with Windows mobile declined 5 points to 8.8.

With the Nexus One, Google takes a new step in his conquest of the mobile world. This time, therefore, to Apple and to a lesser extent, to Research in Motion (RIM), the designer of the BlackBerry, as the search engine attacks. Perish, while Eric Schmidt was still sitting on the Board of Directors of Apple last summer!

In addition to be North American, Apple and RIM, the two great achievements of these last years in mobile telephony, have in common to develop hardware and software at a time. The high quality that consumers recognize two manufacturers is the ease of use of their products with those of their competitors. From there to think that salvation lies in this direction, i.e. in the marriage of the phone and the software, there is only one step... But this is not the only option available to Google. For Ian Fogg, Forrester analyst, "HTC is the manufacturer of the Nexus One and Google will bring its specifications, but this phone will not dramatically different from other"smartphones"using Android". Clearly, Google can compete with Apple without necessarily replicate its model and deciding to keep open source software. "A Google Phone will remain a phone designed by different companies," predicted the specialist. If this is the case, then manufacturers such as Motorola, which relied heavily on Android, will be reassured. Also the question what will be the Nexus One by Google marketing is.

Not yet an "iPhone killer".

The first rumors, mid-December, reported sales via the Internet, directly to consumers, without operators. It now seems that the search engine has opted for a much less risky and more pragmatic approach. The Nexus One would be sold by T-Mobile US and therefore would be funded. Technologically, the phone seems to have many strengths: camera 5 megapixel camera, 3 G smart... but not multi-touch touch screen. One of the beta testers of Nexus One users assigned to the "voices" that Google and HTC phone is still far from being an "iPhone killer". This is a "smartphone" more on the market, as there are a few dozen. In short, Google advance at his speed and hope to catch up with Apple. Even if he is aware that this is not to immediately.