It must be to combine these three pillars

What are the measures to be taken for a network who wishes to engage in a policy of sustainable development

The base is honesty. The sign must know recognize its shortcomings, admit that it is not virtuous. Once this premise is asked, the company may engage in a program and communicate without fear to be trapped. The first step is awareness of staff and colleagues. After comes to training, prior to the energy efficiency work: eco-design of the isolation of the building, the water, the sorting of the déchets outlet When a company puts a finger in the sustainable development the gear is immediate.

Engage in sustainable development, is this expensive, or even inaccessible for networks

Attention: it does not ask the signs to restructure all of a sudden! First, we call these methods to the new points of sale. Then, if they consider these effective measures, they will undertake actions to their current premises. Networks decided to become fully involved when they can communicate a return on investment.

What are the brakes to this approach

Today, two main elements slow the implementation of sustainable development policy in enterprises: the cost and the lack of legislative framework. Everything is based on the willingness of the Chairmen of groups. It is they who decide to involve their network. Many want to get involved in this ethical logic but do not know how.

"Associating economic and ecological balances.

Are difficulties unique to the franchise

The multiplicity of stakeholders. In a network, it must first convince the President, his staff, franchisees, employees in outlets and customers. Here again, a legal framework becomes more necessary. We include a sustainable development clause in contracts for the franchise.

What speech take that costs are not an obstacle

We try to take the problem in the other direction. The first module that we propose is to save. The speech is as follows: until it is costing you, first reduce your expenses. This means simple measures that lead to a reduction in energy bills. It's simple things as shut down the computer, not just to keep the doors open with an air conditioning or heating, which does not prevent the client to more easily enter the shop! The investment for the head of network can support only if the balance between economic and ecological benefits is established.

Can you enlighten us on the position of "Director of sustainable development"

Its role is crucial. It has a transverse activity in the company. It is in all sectors. For it to be effective, it must depend exclusively on the President. Without intermediates! To keep all power of proposal. Its mission is the way of cross! He faces an internal fight of all time, in justifying his role and raising his collaborators, often little concerned. Its mission is to invent new process adapted to his company. It is a true creator.

Who are the directors of sustainable development

It is not profile type. They come from different backgrounds. It may be internal promotions or external solutions. It is, Director of communication, HRD, quality Manager, it must above all know the company and the legislation in order to integrate the Green measures in the operation of the company.

"The signs have the will but are not in the end."

Certain practices tend to discredit companies are investing. What is it with the "greenwashing", a facade environmentalism dressed by marketing

I hope that this kind of habit disappeared gradually. A few years ago, we were more widely faced this problem. Today companies have become aware of the importance of sustainable development. Now, if there are "greenwashing" it more blunders. Signs have the will to change their behaviour but do not go at the end of the process, or then do not take the problem in the right direction. They first think results, before even the measures to be applied. The simple effects of advertisement advertising goal become minor acts.

What is the ideal approach

Sustainable development is not only the ecology. It's a global involvement. It must include the environment, the social and the societal. It must be to combine these three pillars. After at the level of the objectives we can advance a 15 reduction in energy, the law on the percentage of employees with disabilities, follow the safety instructions or even act on waste sorting.

What are the actions carried out by the Association generation

Our club brings together 50 signs on the 1500 of the market. In other words, we try to educate 1450 other information by e-mailings, interviews and articles in our magazine euphoria, conferences-debates, evening Networking, exchanges, shares... The Club generation head includes companies signatory of the Charter of voluntary commitment, which has received the endorsement of the Department of ecology. This text includes a common basis, but the signatories will increasingly apply individual priorities. In addition, we have implemented several commissions to find solutions. It comes to pilot projects, in collaboration with our signs, seeking the good practices of tomorrow.

What are your plans for 2010

We will distribute our GREENbusinessBOX (which contains 2 movies, 2 guides and a privilege card) that provides "turnkey" solutions to businesses, cut as a module. After the experiments on our pilot sites, we provide effective solutions. This complements the expert advice that remain at the disposal of companies.