To succeed in life, some collect credentials. Others are around the world before returning to the fold, enriched of multiple experiments, and of this openness to only give you long stays abroad. Charles Georges-Picot is obviously in the second category. Thirty-seven years at the head of Marcel, new digital shop "surboostée" was born from the merger of the same name (a subsidiary of Publicis) advertising agency and Publicis Net, the heir to a long and prestigious lineage of academics, diplomats and inspectors-powered finance has already spent ten years of his life away from the mother country. Party in New York in 1994 to turn the page of a rather painful education, it will be then the Cape on Hong Kong, Sydney and finally London, where Publicis will recruit the before the repatriation in France, in 2004. If he lives in Paris since, in leads not to a sedentary lifestyle: two weeks ago, he thus went Shanghai Monday, Sydney on Tuesday, Los Angeles on Wednesday and Thursday New York, where it joins his wife Anne-Marie, Swiss met in London and working at Sotheby's, and their son Maximilian two years. No doubt, Charles Georges-Picot, still benefiting from these movements to look at art galleries and satisfy his passion for photography, was not stolen Travellers Club member card!
During his journey of megalopolis in megalopolis, this young man sympathetic traits of easy humor and delicious modesty has shown that he was due to the trade. Simple intern at Draft FCB New York, he became, with the support of Jean de Yturbe, strategic planneur in Bates in Hong Kong. Ironed in the commercial in Australia, always in Bates, he wins the title of "employee of the year" - "It was the first time in my life that I was a first class!" - then is promoted Associate Director. London, customers whose deals are those who weigh heavy in the turnover of an agency: Ballantine's whisky and Malibu rum, two flagship products of Allied Domecq, or Lucky Strike, all brands for which he developed a network of marketing services that will be soon up to 1,500 people with others. But Cordiant, the mother House of Bates, then falls into the WPP anyway, that already handles the marks of the arch-rival Diageo. Maurice Lévy, with the manoeuvrière skill known him early to take advantage of this conflict of interests to retrieve Allied Domecq budget. And Charles Georges-Picot at the same time.
Self-taught brilliant
Therefore, its rise in the Group of the Champs-Elysées will happen naturally. Almost without effort, would it even tried to say, if you did not know that the young father of family, under its air should not be disturbed, is actually a large bûcheur, which is not its hours and never refuses a professional dinner - even an iron by the House in early evening to enjoy a little of his son. Returned to France as Managing Director of Publicis Dialog, marketing services group shop, he tape quickly in the eye of Arthur Sa'dun, then in command of Publicis Council, he joined with the title of Deputy Director General and, especially, the responsibility of a few beautiful budgets: BNP Paribas, Capgemini or Pernod Ricard. The self-taught brilliant, now, to honour the name and the memory of the founder of the group, Marcel Bleustein-Blanchet.
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